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In the last post, we looked in detail at the return on investment for our turf. This post will explore the intangible benefits our turf provides. What is an intangible benefit? It is something a service or product provides that cannot be strictly measured. It includes things such as peace of mind, enjoyment, convenience, and purpose. To use last post’s example: a new lawnmower makes my repair bill go away (tangible benefit) but also provides me with a new sense of purpose as

For the next 2 weeks, we are evaluating the cost of synthetic turf. In the last post, we answered the question: isn’t a natural solution always cheaper? In today’s post, we will look in detail at the return on investment our turf provides. Every experienced buyer knows that cost is a figure relative to the benefit obtained from the product or service. In other words, the question, “What will I get out of this purchase?” is what determines the value of something in the mind of

In September, we busted myths which create obstacles in the way of prospective turf clients. In October, we looked at solving typical residential problems with our turf. In November, we looked at solving typical commercial problems with our product. For the next 2 weeks, we will be evaluating the cost of synthetic turf. In today’s post, we will answer the question: isn’t a natural solution always cheaper? As with most things, the answer is: it depends on who you ask . In the

This month, our theme has been Synthetic Turf Solutions for Common Commercial Problems. In this week’s article, we are going to highlight our recent install at Glynn County Animal Center. Our good friends had several dog yards that used natural grass, creating a difficult and high-maintenance environment for the staff. They turned to us for help. First, we excavated the topsoil. Next, we installed our plastic lumber perimeter. Third, we installed our rock aggregate base. Fina