Post 2 – Explaining ROI with Synthetic Turf

For the next 2 weeks, we are evaluating the cost of synthetic turf. In the last post, we answered the question: isn’t a natural solution always cheaper? In today’s post, we will look in detail at the return on investment our turf provides.

Every experienced buyer knows that cost is a figure relative to the benefit obtained from the product or service. In other words, the question, “What will I get out of this purchase?” is what determines the value of something in the mind of the consumer. Ultimately, the market value of a product or service is set by the mind of the buyer. The buyer with short-term vision, therefore, will not purchase a product or service that provides long-term solutions. Instead of seeing it as an investment, they will see it as too expensive. On the other hand, the buyer with long-term vision – while still concerned with cost – is willing to sacrifice more money up front to reap benefits for the long haul. In other words, experienced consumers understand return on investment. How does this concept relate to our turf?

All synthetic turf belongs in the want, not need, category. No synthetic turf is a necessity. Nevertheless, there are different brands of synthetic turf with varying degrees of quality. ForeverLawn’s synthetic turf belongs in the premium category. It provides better functionality and aesthetics – or purpose and visuals – than any other synthetic turf on the market. This means that we are targeting residential and commercial clients who want the best option for their dreams and best solution to their problems. This also means that our turf provides the best return on investment in every category – aesthetics, maintenance, and functionality.

So then, if you are an experienced consumer who wants the best return on your investment, ForeverLawn is the answer. If you are a consumer exploring these options for the first time, we would love the opportunity to prove ourselves. Trust me, you will not be disappointed.